credibility

Credibility... 

How often do we understand the importance of striving for credibility. 

But,what may credibility be? 
It be the banking factor on a person or product or service. credibility be the CV stating the quality expected. It be a characteristic not created or gained overnight. Credibility comes with integrity. It speaks of trustworthiness and honesty.
Its existence is based on high values, standards and principles, a consistency in presentation and delivery.
 It speaks of knowledge and understanding. but, it also speaks of the ability to hear and learn, adapt and change as required, for nothing good is dormant...it takes into consideration the space it occupies, the people it reaches out to as well as its competitors. 
Credibility has respect for the known and the unknown and doesn't dabble in derogatory treatment of others.
It promotes decency and growth in all spheres .
Yet.
 Lately credibility is being bestowed on much not worthy of consideration. 
No hard work or consistency required. 
Could it be that humans have lowered their standards to such a degree that any idiot or service or product is good enough as long as it meets SOME of the criteria needed to make it acceptable...setting a bad example for the youth of today, for soon they will not know that consistency and hard work is required to become a person of character and stature...a person credible.

RB.