affectation...can u tell me what it is?

Would it be right to say that most people have an affectation of some sort. 
The need to resort to a means assisting one in leaving some sort of impression, be it in a social or professional environment.
A facade required to maybe fit in with ones peers... ever judging and analysing the trend and adapting to it. 
Appearances carrying much weight that one begins to lose oneself in the falsities of ones surroundings...feeling this heavy burden of constantly having to keep up with the artificial self.
Maybe, it be a front for different levels of insecurity, judging oneself not fit or good enough to simply be.
Then be the space professional, where certain 'affectations' may be required or are simply associated with such spaces. 
The need to resort to measured speech, behaviour appropriate at all times, airs and graces adopted . 
All of a sudden it becomes a way of life, adopted as part of ones persona...does that then mean, it no longer be an affectation but, rather , a natural change or growth of self or be it a degeneration into pretentious living that comes with the flashy car and house and bank account...even if it mean all credit cards be maxed?
What is it about certain areas that bring with it accents unidentified, behavioural patterns of a society judged by the garb worn and the badge of the car. 
Women aspiring to ballooned breasts, faces starched with botox, pulled into place by their plastic surgeons, limbs so tight that their body feels like steel, tanned orange by the false indoor sun, long locks that were once another's. 
And men....more feminine than the women themselves....so beautifully manicured, waxed, gelled, tanned, seeking that trophy female....and this whole package leads to something insanely abnormal and unreal in the portrayal of self through aspiration and behaviour....
Are these affectations or are these just signs of the new world, new society? And should that be the case, then what would affectations be?


RB.